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# Most growth problems are not sales problems Picture a board meeting. Growth has slowed. The numbers are behind plan, and the room wants to know why. Four people answer. The VP of Sales says the team had a soft quarter and two large deals slipped. The CRO says the pipeline math has not kept pace with the new revenue target. The Chief Growth Officer says the core market is maturing faster than expected. The CEO says the company is spending more to grow than the growth is wort