Fractional Leadership

A full-time CRO hire in healthcare runs well past $500K a year once you count salary, bonus, equity, and ramp time. The mis-hire risk is the number nobody budgets. Here is the honest cost math on fractional versus full-time revenue leadership, and when each one is right.

Somewhere between $5M and $25M ARR, every board asks the CRO question. Hire full-time, go fractional, or wait? A practical framework for healthcare founders.

Healthcare companies with lumpy revenue rarely have an effort problem. They have a structure problem. What a fractional CRO actually does, and when it makes sense.

Growth slowed, and four executives give four different answers. The four questions that separate real revenue leadership from a soft-quarter explanation.